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Featured Articles

7 Steps to Live Stream a Local Sporting Event Like a Pro

In the age of streaming video, as long as you have the right equipment you can live stream just about anything for the world to see. Here's how to make sure remote fans can enjoy every play of the game.
Featured Articles, Posted 17 Oct 2019

Will Ferrell, Shondra Rhimes, Questove Creating Podcasting Slates

Entertainment celebrities are no longer content to create their own personal podcasts. The power play now is creating an entire slate of new productions.
Featured Articles, Posted 16 Oct 2019

Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020

The pace of innovation is getting faster and the demands on video codecs are getting greater. MPEG's three-part plan answers questions of royalties, licensing, and computational efficiency. Meet VVC, MPEG-5 Part 1 (EVC), and MPEG-5 Part 2 (LCEVC).
Featured Articles, Posted 15 Oct 2019

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?
Featured Articles, Posted 11 Oct 2019

Take Two Streams: Streaming Video on the Rise in Modern Medicine

From training to remote observations, the use of streaming video in the medical and pharmaceutical markets is growing.
Featured Articles, Posted 08 Oct 2019

Instructional Video in the Academy: In the Can or On-the-Fly?

The use of both asynchronous and synchronous video by colleges and universities has skyrocketed. But which approach is better for learning?
Featured Articles, Posted 03 Oct 2019

Akamai Offers Best Practices for Troubleshooting Live Streams

Providing flawless live streaming quality has never been more complex—or essential. However, relying on performance monitoring, real-time communications, and AI can ensure satisfied end-users.
Featured Articles, Posted 01 Oct 2019

Netflix Goes to the Other Side of the Mirror With Bandersnatch

Learn the streaming challenges Netflix faced presenting Black Mirror: Bandersnatch, which gave viewers choices and advanced interactive storytelling.
Featured Articles, Posted 30 Sep 2019

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.
Featured Articles, Posted 27 Sep 2019

Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'

Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.
Featured Articles, Posted 26 Sep 2019

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.
Featured Articles, Posted 24 Sep 2019

Hulu Says Creativity and Engagement Will Win the Next Era of TV

The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.
Featured Articles, Posted 23 Sep 2019

Achieving Zero Latency for Video and Audio Is a Zero-Sum Game

In the AV world, zero-frame latency isn't just a pipe dream—it's a requirement. Here's why the streaming industry would do well to pay attention.
Featured Articles, Posted 20 Sep 2019

Imminent Privacy Regs Force Brands to Get Serious About Data

The California Consumer Privacy Act will go into effect in a few short months, requiring a whole new approach in how companies collect and transact personal data.
Featured Articles, Posted 18 Sep 2019

IBC '19: Facebook Shows Live and Interactive Tools for Publishers

The social network outlined how it grows partnerships with broadcasters and content owners, then unveiled new tools and a route to audiences and monetization.
Featured Articles, Posted 17 Sep 2019

IBC '19: Telestream Says High-Quality Streaming Is Table Stakes

"We want to be the defacto standard for video processing, workflow automation, and quality management," says Telestream CEO Scott Puopolo.
Featured Articles, Posted 16 Sep 2019

IBC '19: Facebook, Netflix, Google Talk AV1, HEVC, and Support

The world's biggest video streamers have been slow to adopt next-generation codecs like AV1. At an IBC panel, they explained why HEVC is still the most widely supported.
Featured Articles, Posted 14 Sep 2019

IBC '19: Harmonic Aims to Reinvent Live Sports on Android TV

Partnering with Google and 3SS, Harmonic promises personalized sports viewing experiences that bridge the gap between broadcast and OTT.
Featured Articles, Posted 13 Sep 2019

IBC '19: YouTube Makes Play for Broadcaster Support at Keynote

With a shift away from commissioning premium original content, YouTube wants broadcasters to see it as an ally, not a competitor.
Featured Articles, Posted 13 Sep 2019

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