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March 2019 - Streaming Media Sourcebook
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Video Advertising
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Video: Subscription vs. AVOD for OTT Monetization

Crunchyroll/Ellation EVP, Media & Entertainment Michael Dale discusses how to convert Ad-Supported OTT viewers to subscribers in this clip from OTT Leadership Summit at Streaming Media West 2018.
Short Cuts, Posted 15 Apr 2019

Video: How to Monetize Branded Live Experiences

Bulldog Digital Media CEO & Founder John Petrocelli discusses how to achieve scale and success with ad-funded live experiences in this clip from Live Streaming Summit at Streaming Media West 2019.
Short Cuts, Posted 12 Apr 2019

Kaltura and Dativa Partner on Data-Driven Marketing Solution

Called a "data lake," the offering lets marketers use AI and segment modeling to optimize campaigns before pushing them out into the real world.
Online Video News, Posted 11 Apr 2019

Video: Why Aren't Advertisers Insisting on OTT Innovation?

Fox Networks SVP, Distribution Sherry Brennan makes the case for a stronger consumer proposition in OTT advertising in this clip from OTT Leadership Summit at Streaming Media West 2018.
Short Cuts, Posted 05 Apr 2019

YouTube Execs: Take Responsibility for the Mess You've Created

Vaccination misinformation, white nationalists, improper kid vids: YouTube pretends it's a library, while its videos are doing real harm. It's time for YouTube execs to take out the trash.
Blog, Posted 05 Apr 2019

Sony and Chicken Soup Announce Crackle Plus, an AVOD Aggregator

Sony will contribute movies, TV shows, the brand, the audience, and even the back-end technology to the new company. But what it won't contribute is any more money.
Online Video News, Posted 28 Mar 2019

Interactive Connected TV Ads Lead to Dramatic Lift in Engagement

Connected TV had a strong 2018, as viewers warmed to the idea of streaming premium on-demand programming to the biggest screen in the house.
Online Video News, Posted 28 Mar 2019

FreeWheel Sees Strong Convergence in CTV Viewing and Ad-Buying

In 2018, TV was TV, no matter if content came over the air, from cable, or from online. Viewers increasingly saw it all as all the same, and ad buyers were quick to follow.
Online Video News, Posted 27 Mar 2019

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.
Featured Articles, Posted 27 Mar 2019

Everything Is Video: Rocket Mortgage Offers Lessons for Success

How can marketers make people want to watch content about mortgages? By experimenting, keeping things fun, and not worrying about budgets.
Blog, Posted 26 Mar 2019

Adobe Announces First-Party Ad Data Partnership With Roku

Advertisers will be able to target likely prospects at scale, buy OTT ads programmatically, and measure the results. The partnership could be a win for Adobe, Roku, and even the viewers.
Online Video News, Posted 26 Mar 2019

The State of Server-Side Ad Insertion 2019

SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.
Featured Articles, Posted 25 Mar 2019

Ad-Free Video App Portal Creates Subscription Payment Option

Brand advertising is a rip-off, claims the entirely user-supported video app. It lets creators bill fans directly and avoid the brand safety concerns of advertisers.
Online Video News, Posted 15 Mar 2019

DAZN Forms DAZN Media Division for Ad Buys and Sponsorships

Creating an entry point for ad buyers, London-based sports streamer DAZN has created an ad division called DAZN Media.
Online Video News, Posted 14 Mar 2019

FreeWheel Media Offers Unified Solution for TV and OTT Ad Buying

Tearing down its internal silos, FreeWheel reorgs and rebrands, creating a streamlined way for video ad buyers to run campaigns on TV, OTT, or both.
Online Video News, Posted 13 Mar 2019

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.
Featured Articles, Posted 13 Mar 2019

Twitter Creates Video Marketing Tool for Publishing Partners

Called Timing Is Everything, the tool presents a graphical view of when video watching is most active. But don't let that limit posting times, Twitter cautions.
Online Video News, Posted 07 Mar 2019

Viacom Completes $340M Acquisition of Free Streamer Pluto TV

As free AVOD services find an audience Viacom makes a bet on Pluto TV, and will supply it with premium content to drive its adoption.
Online Video News, Posted 05 Mar 2019

CTV Transforms Online Video Ads, Now With 44% of All Impressions

All eyes are on connected TV: 44% of video ad impressions in Q4 2018 were on CTV, a massive jump from 15% just one year prior.
Online Video News, Posted 22 Feb 2019

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