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Tru Optik Launches Ad-Targeting Product for Political Advertisers

With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.
Online Video News, Posted 17 Jun 2019

Video: How Much Comment Moderation Makes Sense for Live Streams?

The Meet Group's Lauren Hallanan, BC Live's Dan Houze, and Cheesehead TV's Aaron Nagler debate the role and degree of comment moderation in social streaming in this clip from their Live Streaming Summit panel at Streaming Media East 2019.
Short Cuts, Posted 17 Jun 2019

MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys

Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.
Online Video News, Posted 14 Jun 2019

Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round

The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.
Online Video News, Posted 12 Jun 2019

Penthera Creates Dynamic Ad Solution for Downloaded Video

Downloaded movies and TV shows are currently ad-free, but they won't be for much longer if a new offering from Penthera catches on.
Online Video News, Posted 06 Jun 2019

Facebook Adds Templates, Fonts, Stickers to Video Creation Kit

For small businesses, creating online video ads is now easier, thanks to improvements Facebook announced to its Video Creation Kit.
Online Video News, Posted 05 Jun 2019

Data-Enabled TV Advertising to Rise Sharply in 2020: Survey

The use of data in TV advertising will rise sharply in the near future, claims survey results put out by video monetization company FreeWheel.
Online Video News, Posted 31 May 2019

NBC Launches Free, Ad-Supported Streaming News Channel

In a bid to reach young cord-cutting consumers, NBC today launches NBC News Now, a free and ad-supported streaming service.
Online Video News, Posted 29 May 2019

SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.
Featured Articles, Posted 24 May 2019

Video: Where Are the Emerging Opportunities for OTT Advertising?

FreeWheel Advertisers' Sarah Foss, Roku's Youssef Ben Youssef, and Nielsen's Jason Bolles discuss the evolving OTT advertising landscape in this clip from their panel at Streaming Media East 2019.
Short Cuts, Posted 24 May 2019

What's the Price of Video Rebuffering? In One Example, $85,000

Putting a dollar sign on the cost of rebuffering, a report from Akamai and MTM finds the costs are surprisingly steep. For example, $85K in lost ad revenue.
Online Video News, Posted 23 May 2019

80% of Video Caption Users Aren't Hearing Impaired, Finds Verizon

As viewers increasingly stream videos to mobile devices in public places, captions take on a greater importance.
Online Video News, Posted 20 May 2019

SME '19: Stratigro's Denise Alison Talks Social Media Marketing

Streaming Media's Tim Siglin and Stratigro founder Denise Alison discuss how Stratigro works with service-based entrepreneurs to improve their B2B social media marketing strategies in this interview from Streaming Media East 2019.
Featured Articles, Posted 16 May 2019

WarnerMedia Makes SVOD Case to Advertisers

With established content brands plus AT&T's reach and a new cross-platform marketplace, WarnerMedia hopes to win ad dollars for platform launch in early 2020
Online Video News, Posted 16 May 2019

The 2019 Streaming Media 50 Coming in July

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on.
Blog, Posted 15 May 2019

Use of Video in Influencer Marketing Up 2x, Says RhythmOne Report

Short videos are usually shared over Instagram and long videos over YouTube, but TikTok is emerging as an important platform for younger viewers.
Online Video News, Posted 09 May 2019

YouTube Won the 2019 NewFronts Because of What it Didn't Say

Brand safety? Predatory comments on videos? YouTube is laser-focused on fixing that. Now, back to the massive star-packed, music-filled party.
Blog, Posted 06 May 2019

Mood Matters When it Comes to Video Ad Performance: NewFronts '19

A study from the IAB shows that why people stream videos varies during the day, and the mood viewers are in impacts how receptive they are to ads.
Online Video News, Posted 03 May 2019

YouTube Increases its Premium Video Ad Inventory: NewFronts '19

Also, Meredith goes in big for vertical video on IGTV, the Target Media Network gets a new name, and Digitas celebrates the moon landing.
Online Video News, Posted 02 May 2019

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