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Basic Principles of SSAI

Harmonic Director, Playout Solutions Andy Warman explains the basics and benefits of server-side ad insertion in this clip from his presentation at Streaming Media East 2019.
Short Cuts, Posted 16 Oct 2019

3 Models for VOD Monetization

Comcast Executive Director, Business Development & Strategy Matt Smith compares SVOD, AVOD, and TVOD revenue models in conversation with Streaming Media Senior Editor Troy Dreier at Streaming Media East 2019.
Short Cuts, Posted 14 Oct 2019

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?
Featured Articles, Posted 11 Oct 2019

68% of Marketers to Increase Digital Video Spending, Says Report

A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.
Online Video News, Posted 10 Oct 2019

Facebook Will Pay $40M Fine for Overstating Video Ad Metrics

At the heart of the suit is Facebook's previous method of calculating watch time, which did not include all views and reported dramatically inflated numbers.
Online Video News, Posted 07 Oct 2019

How Local Media Can Monetize OTT

TownNews Senior Product Manager Susan Bell and TownNews VP Broadcast & Video Derek Gebler discuss the revenue potential of live linear ad insertion for local news in this clip from their fireside chat from OTT Leadership Summit at Streaming Media East 2019.
Short Cuts, Posted 04 Oct 2019

What Is Slowing OTT Ad Insertion?

SeaChange Senior Director, Advanced Advertising Scott Apgar explains why OTT ad insertion isn't ramping up more quickly in this clip from his presentation at Streaming Media East 2019.
Short Cuts, Posted 02 Oct 2019

Half of Video Ads Now Streamed to Connected TVs: Extreme Reach

The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.
Online Video News, Posted 02 Oct 2019

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.
Featured Articles, Posted 27 Sep 2019

Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'

Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.
Featured Articles, Posted 26 Sep 2019

How Virtual Gifting Drives Social Streaming Revenue

The Meet Group VP of Livestreaming Lauren Hallanan explains social streaming monetization through virtual gifting as an alternative to working with brands in this clip from Live Streaming Summit at Streaming Media East 2019.
Short Cuts, Posted 25 Sep 2019

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.
Featured Articles, Posted 24 Sep 2019

YouTube Announces AI-Driven Video Reach Campaigns at Advertising Week

Advertising Week starts today in New York City, and YouTube has a message for all those attending: Let artificial intelligence make your job simpler.
Online Video News, Posted 23 Sep 2019

Hulu Says Creativity and Engagement Will Win the Next Era of TV

The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.
Featured Articles, Posted 23 Sep 2019

Why Does SCTE 35 Matter in SSAI?

Reality Software's Nadine Krefetz, Sinclair's Jason Justman, and fuboTV's Geir Magnusson discuss the importance of SCTE 35 to server-side ad insertion in this clip from their panel at OTT Leadership Summit at Streaming Media East 2019.
Short Cuts, Posted 20 Sep 2019

Imminent Privacy Regs Force Brands to Get Serious About Data

The California Consumer Privacy Act will go into effect in a few short months, requiring a whole new approach in how companies collect and transact personal data.
Featured Articles, Posted 18 Sep 2019

Adobe's Marketo Engage Gains Video Through Vidyard Partnership

Adobe and Vidyard announced a partnership that will bring video support to Marketo Engage, Adobe's lead management tool for B2B marketers.
Online Video News, Posted 18 Sep 2019

IBC '19: Facebook Shows Live and Interactive Tools for Publishers

The social network outlined how it grows partnerships with broadcasters and content owners, then unveiled new tools and a route to audiences and monetization.
Featured Articles, Posted 17 Sep 2019

IBC '19: YouTube Makes Play for Broadcaster Support at Keynote

With a shift away from commissioning premium original content, YouTube wants broadcasters to see it as an ally, not a competitor.
Featured Articles, Posted 13 Sep 2019

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